Privacy Policy

Effective Date: May 1, 2026

Afikekom Pty Ltd (Trading as UrbanPlug) ("UrbanPlug", "we", "our", or "us") operates the e-commerce website located at www.urbanplug.co.za (the "Site"). This Privacy Policy outlines how we collect, use, protect, and disclose your personal information when you use our website to purchase premium sneakers and apparel.

We are committed to protecting your privacy and complying with applicable data protection laws, including the Protection of Personal Information Act (POPIA) in South Africa and Google Merchant Center guidelines for secure and transparent data handling.

1. Information We Collect

To process your orders, provide customer service, and ensure a seamless shopping experience, we collect two types of information:

Personal Information

  • Identity Data: Your first and last name.

  • Contact Data: Delivery address, billing address, phone number, and email address.

  • Financial Data: Payment processing details (securely managed via our payment gateways).

  • Company Information: Where applicable, business or corporate identifiers (e.g., Afikekom Pty Ltd).

Non-Personal and Technical Data

  • Browsing history, IP address, device type, browser type, and aggregate store interactions.

2. How We Collect Information

We collect information directly from you when you:

  • Register an account or update your profile.

  • Place an order on our Site.

  • Contact our support team via email or phone.

  • Subscribe to our newsletter or interact with our marketing materials.

3. Purpose of Processing Your Information

We use the information we collect for the following legitimate business and operational purposes:

  • Fulfilling Orders: Processing your payment, packaging, and arranging fast delivery to your physical address.

  • Customer Support: Communicating with you regarding your orders or tracking your shipments.

  • Legal and Compliance: Fulfilling our obligations with financial regulators, tax authorities, and Google Merchant Center trust requirements.

  • Marketing and Experience (with consent): Sending updates, special offers, and personalized content (you may opt out at any time).

4. Disclosure and Sharing

We treat your information with the strictest confidence. We do not sell, trade, or rent your personal information to third parties. We may share your information only with:

  • Service Providers: Logistics and courier partners to fulfill delivery (e.g., shipping addresses).

  • Payment Gateways: Secure processors to clear transactions.

  • Legal Authorities: When required by law or to protect our legal rights.

5. Security of Your Information

We have implemented technical and organizational measures to safeguard your personal information against unauthorized access, loss, alteration, or destruction. All payment pages use SSL encryption and your information is stored on secure, encrypted servers.

6. Your Rights

You have the right to access, correct, or request the deletion of your personal data. If you would like to exercise these rights, review what information we store, or make a complaint, please contact us at our provided contact details below:

  • Company Name: Afikekom Pty Ltd (Trading as UrbanPlug)

  • Contact Email: info@urban-plug.co.za

  • Contact Phone: +27 67 910 1244

  • Physical Address: 20245 Malithi Street, Kraaifontein, Cape Town, Western Cape, 7500

7. Changes to This Policy

UrbanPlug reserves the right to modify this Privacy Policy at any time. Any updates will be posted to this page and will take effect immediately upon posting.